In the digital era, many individuals within target demographics struggle with complex drug instructions and often turn to the internet or Google for medication and disease information. Difficulty in securing GP appointments during emergencies exacerbates confusion about drug details. Laypeople frequently experience frustration and doubt regarding the accuracy and comprehensibility of the information they find.

iMeds aims to create a digital-first information ecosystem, offering a contactless method where scanning a medication box's barcode grants access to simple, concise, and accurate drug information and disease knowledge. It integrates symptom self-assessment and online pharmacy services into a comprehensive health platform. The iMeds website serves as a promotional tool.