Toothtales: Peak-end Rules Applied to Pediatric Dentistry

Toothtales: Peak-end Rules Applied to Pediatric Dentistry

Bridging the Digital & Physical Realm for Pediatric Dental Care

Bridging the Digital & Physical Realm for Pediatric Dental Care

Project Overview

Project Overview

Toothtales leverages the Peak-end-rule theory to craft a dual-layered experience for children aged 4-9. Through intuitive Toothtales app, parents can efficiently schedule dental visits. Upon booking, a uniquely crafted invitation package, inclusive of a pop-up invitation letter, badge, and oral health kit, preparing children for the next stage adventure ahead.


The real magic happens at the "TT MONSTER PARK", children are immersed in a playful setting, adopting the role of a dentist. With oversized, child-friendly dental instruments, they unravel the nuances of dental fillings, fostering understanding and curiosity. Culminating in a real dental treatment, the venture aims to diminish dental apprehension in children, cultivating trust with their dentists and parents. Through this amalgamation of virtual and real-world engagements, Toothtales champions positive oral health habits in an exhilarating environment.

Toothtales leverages the Peak-end-rule theory to craft a dual-layered experience for children aged 4-9. Through intuitive Toothtales app, parents can efficiently schedule dental visits. Upon booking, a uniquely crafted invitation package, inclusive of a pop-up invitation letter, badge, and oral health kit, preparing children for the next stage adventure ahead.


The real magic happens at the "TT MONSTER PARK", children are immersed in a playful setting, adopting the role of a dentist. With oversized, child-friendly dental instruments, they unravel the nuances of dental fillings, fostering understanding and curiosity. Culminating in a real dental treatment, the venture aims to diminish dental apprehension in children, cultivating trust with their dentists and parents. Through this amalgamation of virtual and real-world engagements, Toothtales champions positive oral health habits in an exhilarating environment.

UX/UI Designer

1 year

Figma, illustrator, ChatGPT, Midjourney

App design, Service Design, Design thinking

Portfolio 2024 © Design By IRENE YU BI

LinkedIn

Email

Portfolio 2024 © Design By IRENE YU BI

LinkedIn

Email

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Project Details

Project Details

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