Singapore Airlines

Singapore Airlines

Social Media Marketing Campaign

Social Media Marketing Campaign

Project Lead - Hybrid Designer: Managed client interactions, developed marketing proposals, created ad copy, designed posters, and reported to the general manager.

Project Lead - Hybrid Designer

Jun 2023 - Aug 2023

Social Media Marketing

Canva, Adobe Photoshop

My Impact :

My Impact :

  • Developed promotional materials like posters, banners, and copy for Singapore Airlines' social media campaigns.

  • Collaborated with the general manager, account manager and Singapore Airlines team for comprehensive reviews of marketing proposals.

  • Launched Wave 1 and Wave 2 of Singapore Airlines in China Social Media promotional campaign on Xiaohongshu (RED), Weibo, and Tencent.

  • Leveraged Xiaohongshu’s platform, with its 200+ million monthly active users, for effective marketing and promotion.

  • Directed users to the SIA website for detailed information in posters and banners,increasing brand appeal by 40% and audience reach by 25%.

  • Developed promotional materials like posters, banners, and copy for Singapore Airlines' social media campaigns.

  • Collaborated with the general manager, account manager and Singapore Airlines team for comprehensive reviews of marketing proposals.

  • Launched Wave 1 and Wave 2 of Singapore Airlines in China Social Media promotional campaign on Xiaohongshu (RED), Weibo, and Tencent.

  • Leveraged Xiaohongshu’s platform, with its 200+ million monthly active users, for effective marketing and promotion.

  • Directed users to the SIA website for detailed information in posters and banners,increasing brand appeal by 40% and audience reach by 25%.

SIA WAVE 1 and WAVE 2 AD Posters and Banner Showcase

SIA WAVE 1 and WAVE 2 AD Posters and Banner Showcase

One of the Showcase
XiaoHongShu(RED) App

One of the Showcase
XiaoHongShu(RED) App

Portfolio 2024 © Design By IRENE YU BI

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Portfolio 2024 © Design By IRENE YU BI

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