Singapore Airlines
Singapore Airlines
Social Media Marketing Campaign
Social Media Marketing Campaign
Project Lead - Hybrid Designer: Managed client interactions, developed marketing proposals, created ad copy, designed posters, and reported to the general manager.
Project Lead - Hybrid Designer
Jun 2023 - Aug 2023
Social Media Marketing
Canva, Adobe Photoshop
My Impact :
My Impact :
Developed promotional materials like posters, banners, and copy for Singapore Airlines' social media campaigns.
Collaborated with the general manager, account manager and Singapore Airlines team for comprehensive reviews of marketing proposals.
Launched Wave 1 and Wave 2 of Singapore Airlines in China Social Media promotional campaign on Xiaohongshu (RED), Weibo, and Tencent.
Leveraged Xiaohongshu’s platform, with its 200+ million monthly active users, for effective marketing and promotion.
Directed users to the SIA website for detailed information in posters and banners,increasing brand appeal by 40% and audience reach by 25%.
Developed promotional materials like posters, banners, and copy for Singapore Airlines' social media campaigns.
Collaborated with the general manager, account manager and Singapore Airlines team for comprehensive reviews of marketing proposals.
Launched Wave 1 and Wave 2 of Singapore Airlines in China Social Media promotional campaign on Xiaohongshu (RED), Weibo, and Tencent.
Leveraged Xiaohongshu’s platform, with its 200+ million monthly active users, for effective marketing and promotion.
Directed users to the SIA website for detailed information in posters and banners,increasing brand appeal by 40% and audience reach by 25%.
SIA WAVE 1 and WAVE 2 AD Posters and Banner Showcase
SIA WAVE 1 and WAVE 2 AD Posters and Banner Showcase
One of the Showcase
XiaoHongShu(RED) App
One of the Showcase
XiaoHongShu(RED) App
Portfolio 2024 © Design By IRENE YU BI
Portfolio 2024 © Design By IRENE YU BI